"De-clutter your inbox in Office 365"
Outlook 365 ("three-sixty-five") might be trying to get a seat at the table occupied by Inbox by Google and Mailbox with what they're calling "Clutter".
It seems like Clutter won't be enough to get an invite to the table, in my opinion.
Below is a reply in the comments from the author of the post, senior product marketing manager, Brian Shier which I think really sums up what's going on, emphasis added by moi:
Clutter is not intended to be your long term storage location as the messages that are sent to Clutter are items you typically ignore. We don’t have plans to create Clutter sub-folders. If you like our inbox organized in a range of folders rules will continue to be your best solution.That tells me that they're just creating another Junk folder. There's no organisation of the contents of the Clutter folder - no no grouping, no reminders, just a filter that wants to define email as clutter or not. I wonder if they've considered that some people will just let it pile up without looking at it. Rather than reviewing those emails deemed clutter they're left there, unread, unopened, piling up.
They seem to have missed the concept adopted by Inbox and pioneered by Mailbox - setting reminders for emails, so that they aren't forgotten but can be responded to appropriately at the right time. Clutter is just trying to sweep things under the rug, expecting you to want to clean that rug regularly.
So, what does this mean for email marketers, designers, and developers? What's going to happen to all those wonderful transactional emails? Time will tell.
/thoughts. For now.